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Coles and Woolies' free loyalty programs fall short in new ranking
- The Point of Loyalty's 2026 ranking finds paid loyalty tiers outperform free programs overall.
- Everyday Extra and Coles Plus lead the list, driven by added benefits and value.
- Free programs Flybuys and Everyday Rewards rank lower, especially under rising living costs.
- The report cites value for money as a key driver amid high living costs.
- Coles Plus offers delivery benefits and discounts for a monthly fee, boosting its score.
- Woolworths Everyday Rewards is positioned lower in 2026, reflecting weaker returns for free tiers.
- OnePass and Amazon Prime appear high due to perceived delivery and savings benefits.
- The survey underpinning the ranking collected data from Australian loyalty program members.
- Coles Flybuys and Woolworths Everyday Rewards are still widely used but seek more value from paid tiers.
- The report ranks many programs by simplicity, value, and personalization.
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