#1
#1 out of 1
sports1d ago
Banana Ball Meets Mason: The Internship That Delivered Big Results - George Mason University Athletics
- Blanchard completed a 400-hour internship with George Mason Athletics Marketing, contributing to game-day promotions and social media strategy.
- The team partnered with alumni Danny Hosley and South Trimble for a cross-promotional event tied to Banana Ball to boost attendance.
- Results showed a significant turnout increase: 61.1% higher than the last home game and 1,499 more attendees than the 2023-24 average.
- Blanchard’s work emphasized adaptability, planning, and cross-department collaboration to meet promotional goals.
- Lily Plizga praised Blanchard as one of the best interns she has ever had, noting his professionalism and reliability.
- The initiative included autographs, meet-and-greets, and promotional giveaways to attract a broader audience.
- Blanchard stressed the importance of communication and multi-tasking for student-athletes balancing sports and marketing work.
- Blanchard highlighted that the internship helped him develop communication skills crucial for teamwork and event execution.
- The article notes Mason as NOVA’s team and the broader goal of cross-promoting Mason athletics in the Fairfax community.
- The success demonstrated the potential impact of hands-on marketing projects on game-day turnout and fan engagement.
Vote 0