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business1d ago
DNA marking spray to help brands fight against counterfeiting
- Haelixa, an ETH Zürich spinout, developed a plant-based DNA marking tech to verify product origin across multiple industries.
- The DNA markers are invisible, non-toxic and designed to survive textile processing like washing and dyeing.
- PCR tests enable tracing of the DNA markers, a capacity that expanded during the Covid pandemic.
- Haelixa plans to expand its use beyond textiles to diamonds and premium foods.
- Clothing brands like Hugo Boss, C&A and OVS have shown interest in using DNA markers for traceability.
- Haelixa raised €2 million in a February 2026 pre-series A round led by Verve Ventures and Zurich Kantonalbank.
- Haelixa aims to scale internationally and extend into sectors like cosmetics, pharmaceuticals and forestry.
- The founder Gediminas Mikutis developed the idea after a trip to Vietnam inspired a need for origin verification.
- Haelixa's spray device integrates into existing textile manufacturing for remote DNA usage tracking.
- Retail and luxury brands foresee broader supply chain verification using DNA markers.
- The initiative highlights a broader move toward corporate-backed traceability in supply chains.
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