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sports1d ago
ESPN, Women’s National Football Conference Expand Rights Deal
- ESPN extends the rights deal with the Women’s National Football Conference for two more years, keeping the IX Cup on ESPN2.
- ESPN plans to leverage its broader portfolio, potentially including NFL Network assets, to boost WNFC visibility.
- The WNFC Championship Game will continue to air live on ESPN2 from the Ford Center at The Star in Frisco, Texas.
- Odessa 'OJ' Jenkins, WNFC founder and CEO, says the league aims to bring more power and influence through ESPN.
- ESPN executives will work on marketing and promotional ideas to grow the league's audience.
- ESPN positions women’s sports, including WNFC, within its programming strategy, including a shift to 'Women’s Sports Sundays.'
- The WNFC features 16 teams nationwide and has highlighted notable players and expanding fan interest.
- WNFC leadership credits growth in flag football for boosting interest in professional women’s tackle football.
- Jenkins asserts that wider visibility can convert audiences into durable fans as awareness grows.
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