8legs: Environmental working group

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What happened when America’s biggest meat companies got called out for greenwashing

Tyson Foods agreed to stop marketing climate-friendly beef and to drop net-zero claims for five years after a settlement with the Environmental Working Group.
JBS USA paid a $1.1 million settlement over claims it could reach net-zero emissions by 2040.
Settlements limit how companies describe net-zero as a goal versus a pledge and require expert verification for future claims.
Experts call the settlements an antidote to 'epistemic pollution' shaping public understanding of meat’s climate footprint.
The cases occur as COP climate talks focus more on food and agriculture’s role in emissions.
Meat firms promote voluntary sustainability programs rather than stricter environmental regulations.
The settlements are framed as a limited accountability step rather than broad industry reform.
JBS and Tyson faced pushback as climate authenticity claims drew scrutiny from regulators and NGOs.
Campaigns and advertising continue to shape public perception of meat’s environmental impact.
The article notes the industry’s political influence and lobbying as a factor in regulation resistance.

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