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business1d ago
Edward Norton-Backed Ad Tech Firm EDO Found Liable For Contract Breach; Jury Awards Rival ISpot $18.3M For Improperly Obtained Data
- Federal jury orders EDO to pay $18.3 million in damages to iSpot for breach of contract and data misuse.
- The jury found that EDO accessed iSpot’s proprietary data, copied it, and passed it off to clients as its own work.
- Edward Norton co-founded EDO and has been vocal about the company’s data-focused approach in the ad-tech sector.
- EDO plans to appeal the verdict, signaling ongoing legal and competitive tensions in ad tech.
- The case occurred as the ad industry shifts from Nielsen-dominated metrics to newer, outcomes-based approaches.
- Norton has been active in public comment about EDO, though he was not named in the lawsuit’s core claims.
- iSpot alleged EDO used iSpot’s information to model and enhance its own products for clients.
- Deadline notes ongoing industry context, including Disney partnerships and Nielsen challenges, shaping EDO's case.
- EDO has been owned by private equity firm Shamrock since 2022, with Kevin Krim as CEO for much of its run.
- The verdict adds to the debate over data ownership and IP in ad tech, with iSpot accusing EDO of passing off iSpot's data to clients.
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