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business1d ago
Warner Bros. Int’l Boss Wants to End “Exclusivity” Mindset for Movies and TV Shows
- Zeiler urged an end to the 'exclusivity mindset' and called for broader distribution to avoid being fragmented by others.
- Zeiler said scale matters more than being medium-sized or single-country focused in today’s media world.
- Zeiler noted the potential for Potter content while stressing broader licensing and non-traditional platforms.
- Zeiler highlighted that some big theatrical films may be exclusive on HBO Max for a period.
- Zeiler stressed putting other programs on non-traditional platforms, including YouTube, in clip and short form.
- Georgiou said HBO Max has landed well in the U.K., with engagement and brand metrics meeting ambitious targets.
- Georgiou highlighted positive reception of HBO Max in the U.K. and late-market entry advantages.
- The remarks come as WBD faces industry changes and potential ownership shifts, while prioritizing storytelling.
- Zeiler reaffirmed plans to produce new Harry Potter content as part of future strategy.
- Zeiler stated the importance of non-traditional distribution beyond U.S. markets.
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