#1 out of 4
sports23h ago
Emma Raducanu is searching for her tennis style in the Indian Wells desert
- Raducanu is rebooting her game at Indian Wells with a return to an aggressive, free-hitting style.
- Raducanu has reintroduced former coach Mark Petchey while maintaining flexibility with her team.
- Raducanu switched from Nike to Uniqlo, becoming the brand’s first female tennis ambassador.
- The sponsorship includes design input with Clare Waight Keller and a future clothing range.
- Raducanu faces high expectations as world No. 24 amid ongoing injuries and a coach-search phase.
- Analysts say Raducanu could benefit from treating underdog status as motivation in big matches.
- Raducanu aims to improve her serve and returns as part of playing on her terms.
- Raducanu’s long coaching history includes seven permanent coaches in five years amid a trend toward more individualized guidance.
- Raducanu’s Uniqlo deal marks a shift in tennis fashion sponsorship patterns among top players.
- Raducanu’s Indian Wells appearance includes a potential first on-court impact from Uniqlo gear.
- Analysts note Raducanu’s path involves balancing independence with trusted collaborators.
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