8legs: Emma beddington

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Why has food become another joyless way to self-optimise? | Emma Beddington

Beddington argues that food has become a tool for self-optimisation rather than pleasure, warning of dietary neurosis.
The piece notes influencer culture promoting ‘immunity shots’ and ‘brain food’ as part of the trend.
The author highlights the rise of luxury nutrition products and expensive supplements as evidence of a trend.
The piece contextualises dietary neurosis within socioeconomic disparity, citing UK food insecurity data.
Beddington urges reclaiming eating as a daily joy rather than a means to optimise health metrics.
She describes the trend toward ‘functional’ foods and meal replacements as depleting pleasure from meals.
The article references societal pressures around protein and fibre as part of ‘health’ culture.
The author links food trends to broader health debates, including microbiome research and colon cancer concerns.
The piece ends with a personal vow to observe an ‘anti-Lent’ by avoiding anxious nutrition content.
The Guardian piece cites sea moss and other trends as emblematic of the current wellness milieu.

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