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Pioneering health worker training programme to improve vaccine communication leads to spinout social enterprise | Newswise
- A Bristol-led ERI training program improved health workers' vaccine conversations, leading to a spinout nonprofit.
- ERI helps address misinformation by eliciting concerns, affirming individuals, correcting misconceptions, and informing with facts.
- London-trained over 100 health workers in 2024, with the program measuring confidence and skills before and after training.
- Post-training results showed increased empathy and rapport among health workers.
- JITSUVAX Training expanded to deliver ERI sessions nationwide after initial success.
- ERI training increased knowledge from 37% to 76% on average after the session.
- UK health officials view ERI as a step to improve vaccine uptake amid misinformation challenges.
- University of Bristol established the WHO Collaborating Research Centre for Empowering Health Care Professionals.
- The program aims to sustain improved vaccine conversations beyond initial training.
- The initiative aligns with national health policy priorities to counter misinformation and boost vaccination.
- Research team credits ERI with improving conversations between health workers and patients/parents.
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