8legs: Emgi

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81% of ChatGPT-Cited Brands Don't Rank on Google: New Study Released

A new EMGI study reports 81% of ChatGPT-cited brands don’t rank in Google’s top 10 for the same queries.
The decoupling signals a shift in how agencies must plan digital visibility across AI and traditional search.
EMGI notes a rise in AI-driven search, with Google AI Overviews affecting nearly half of all queries.
A Pew Research finding is cited showing fewer users click through when AI summaries appear.
The report describes a three-layer system for AI-native content production and distribution.
BeaconSites piloted the model via Carvium and MediaCastHub to expand distribution to multiple outlets.
Pricing for ongoing content and distribution seeks to democratize access for SMEs.
The study argues that visibility strategies should emphasize content infrastructure over single-channel ranking.
The analysis targets 150 SaaS companies to draw its conclusions.
The report links AI consensus signals to improved citation performance across sources.

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