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business11h ago
E.l.f. bets on power of sound for kinder social media algorithms
- E.l.f. Beauty launches 'The Sound of Kindness' timed to World Kindness Day to curb doomscrolling.
- The effort features Robolox experiences and a Twitch livestream to engage audiences.
- Auditory content from multiple brands, including ASMR elements, showcases calming sounds paired with visuals.
- Kindness.org research supports the idea that kindness boosts mood and reduces stress.
- Beekman 1802 content emphasizes goat imagery to align with product ingredients.
- Rhode brand content focuses on the sound of running water for a calming effect.
- Campaign includes partnerships with Kindness.org to amplify the science of kindness.
- The campaign supports broader brand purpose initiatives, including Impact reporting and social good campaigns.
- The overview comes from Marketing Dive’s coverage of Elf Beauty’s strategy and has been integrated for BP.news synthesis.
- Campaign timing aligns with World Kindness Day on November 13.
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