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health14h ago
Safe2Eat in 2026 – Science-backed guidance for all Europeans!
- Safe2Eat 2026 launches across 23 countries, expanding the EU-wide food safety outreach.
- Campaign focuses on practical guidance for reading labels and safe handling of food.
- EFSA cites 2025 Ipsos data showing broad citizen reach and raised engagement.
- The initiative aims to strengthen trust in the EU's food safety system through clear communication.
- Three focus areas guide 2026: safe practices, health and nutrition, and what’s in food.
- Campaign materials and educational resources will be shared across EU and national levels.
- EFSA emphasizes translating science into easy-to-use home guidance.
- Executive Director Nikolaus Kriz highlights consumer empowerment and confidence.
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