8legs: Edn

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This Underwear Brand Wants to Rid the World (And Your Testicles) of Microplastics

EDN, a luxury underwear brand, is building plastic-free products and packaging to address health concerns from microplastics.
Founders Domescek and Boucher say they spent the first year becoming experts in the science behind clothing production.
EDN shares data on each piece, including cotton origin, milling, sewing, dyeing, and independent lab results.
The brand markets its health-centric approach as an upgrade from traditional, plastic-heavy fabrics.
EDN intends to ship products without plastic bags and to use certified organic cotton and natural rubber for elasticity.
The release notes EDN’s focus on wellness, sustainability, and transparency in supply chains.
The founders’ background links fashion credibility to healthcare concerns about microplastics and chemicals.
EDN’s approach aligns with broader wellness-brand trends in fashion.
EDN’s supply-chain transparency aims to reassure customers about safety from chemicals and pesticides.

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