8legs: Eckerd college, usa

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Eckerd College senior starts a sports apparel business with a focus on affordability

Daniel Bloomfield launches Sportifi, an affordable sports apparel brand started during his final Eckerd College year.
Grip socks priced at $10 aim to undercut higher-priced rivals while preserving traction and control.
Product range expanded to include men’s and women’s compression shirts and shorts alongside socks.
Bloomfield tested ideas with teammates and collected color/material preferences via a campus survey.
A pop-up event at Eckerd’s GO Pavilion helped generate early traction for Sportifi.
Bloomfield earned first place in the Pitch in Paradise contest hosted by the Delta Sigma Pi fraternity.
Mentorship came from Evan Bollier, Eckerd’s sustainability director, guiding the project.
Funding relies on small loans and campus recycling work to sustain growth efforts.
Bloomfield plans to continue growing Sportifi after graduation while pursuing a finance degree in Boston.

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