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Unexpected Conversations & Big Ideas: Katy Arnander On SXSW London’s Year Two

SXSW London 2026 will build on last year with more public activations and a broader footprint in London.
Arnander says learning from the first year informs this edition’s programming and operations.
AI is a growing focus, with discussions on applications, R&D, and misinformation in media.
The festival plans to stay true to SXSW DNA by mixing tech, business, and creativity in London.
Public activations in iconic London spaces will accompany traditional festival programming.
The Russo brothers’ AGBO partnership will feature at London events.
London edition aims for a long-term presence with a 10-year license.
High-profile speakers like Russell T Davies and Sharon Horgan are slated to attend.
SXSW London plans to blend artists, tech leaders, and policymakers for cross-disciplinary dialogue.
Arnander emphasizes that SXSW London will remain multi-hyphenate and non-siloed.

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