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Inside Caleb Williams’ Madden arrival: another ‘stepping stone’ honor for the Bears QB

Caleb Williams is the first Bears player to land on the Madden main cover, announced June 5, 2026.
Williams called the Madden cover a stepping stone toward his goal of being revered like Michael Jordan in Chicago.
The Bears discussed Williams’ growth and playbook command as central to the team’s plans this offseason.
Williams spoke about balancing fame with football, citing his upbringing and market experience as preparation for the spotlight.
Teammates and coaches responded positively to Williams’ Madden recognition.
Williams also made media rounds, including the Kelce brothers’ podcast and a Madden 27 trailer reveal.
The Madden announcement followed Williams’ late-season playoff-highlight play, fueling the cover decision.
Bears coach Ben Johnson emphasized coaching Williams hard while supporting his growth.
Williams foreseeably hopes for a future Madden cover repeat and continued personal and team success.

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