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Bridging IT & Business: Future of Digital Communication
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business1d ago

Bridging IT & Business: Future of Digital Communication

  • CTO and CMO teams are urged to align IT and business goals to improve customer communications at scale.
  • Cloud-based CCM platforms centralize multi-channel messaging for faster, compliant campaigns.
  • No-code tools let business users tailor messages without programming skills.
  • IT retains control over data security and system reliability.
  • Alignment not only cuts costs but accelerates innovation across sectors.
  • Examples include tariff updates for utilities and personalized bank communications.
  • Regulatory pressure and rising customer expectations drive urgency for alignment.
  • The Doxee Platform combines CCM with CXM to enable IT-business collaboration.
  • A white paper offers a practical roadmap for leaders to bridge IT and communications.
  • Leading enterprises use cloud CCM to connect data insights with decision-making.
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