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entertainment1d ago
SM Entertainment targets M&A deals and AI tech integration as K-pop giant outlines ‘NEXT 3.0’ strategy - Music Business Worldwide
- SM Entertainment unveils NEXT 3.0, aiming for borderless K-pop growth and AI-enhanced A&R.
- Co-CEOs Jang and Tak say M&A in music and related sectors will accelerate under NEXT 3.0.
- KMR to build Asia’s largest publishing hub within five years, expanding from Korea and Europe.
- AI could analyze SM’s 30-year catalog to tailor track recommendations for artists.
- SM strengthens local partnerships in China, Thailand, and Japan to localize IP.
- Multi-Creative structure aims to place artists at the core of production.
- Smarth merchandise and live experiences to expand fan engagement.
- DearU acquisition and collaborations to boost global K-content delivery.
- Q3 2025 operating profit rose 261% year over year, signaling momentum.
- SM is backed by Kakao, with a 40.28% stake in the company, shaping AI and IP strategy.
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