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business1d ago
New Orleans sports betting startup raises $11M
- Outlier closed a 10.7 million dollar funding round to scale its sports betting analytics platform.
- Equity financing of 5.7 million dollars plus 5 million in a line of credit from Discerning Capital back the round.
- Outlier was created in 2023 in Austin and pivoted from Colorcast to provide betting research and visuals.
- Subscribers pay between 20 and 80 dollars per month for access to data, statistics, and research.
- The company claims hundreds of thousands of users across the United States, United Kingdom, and Australia.
- Outlier leverages a New Orleans presence with a larger team led by Lafer-Sousa to support growth.
- Louisiana benefits through state tax credits for payroll and production costs tied to Outlier.
- GNO Inc. CEO Michael Hecht praises Outlier for advancing Louisiana as a leader in betting technology.
- Outlier originally pivoted from Colorcast, a sports talk app, before focusing on betting research.
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