8legs: Dennis quaid

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#1 out of 2

AMC Global Media plans to deepen sports storytelling without acquiring major league rights.
The company has greenlit a NASCAR-backed scripted series called 'Thunder Road'.
AMC also renewed 'Rise,' a sports documentary series exploring sports dynasties.
Kim Kelleher says costlier rights deals with major leagues are not the target.
AMC intends to tell stories behind seminal sports moments to draw in viewers.
AMC sees live sports as a reliable way to keep audiences during streaming shifts.
AMC Global Media emphasizes authenticity in NASCAR-related content.
The company aims to leverage sports storytelling across AMC, Shudder, and BBC America.
AMC sees potential in short- to mid-term sports programming rather than long-term league deals.
The shift reflects a broader strategy to capture streaming-era audiences with premium sports storytelling.

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#2 out of 2

On3.com and 1 more

AMC Global Media greenlights Thunder Road, a NASCAR drama headlined by Dennis Quaid, signaling a major expansion into sports-themed scripted series.
The series centers on the Whitlock family’s multi-generational stock car racing legacy, blending high-stakes racing with Southern roots.
Dennis Quaid stars as Duane Whitlock, aka The Wrecking Ball, a racing legend who built an empire from moonshine-era roots.
Thunder Road marks AMC and NASCAR’s first long-form drama collaboration, underscoring a formal partnership with a premier racing organization.
Production is set to begin in the summer, with a 2027 premiere on AMC and AMC+ to bring the Whitlock saga to screens.
Executive producers include Cliff Roberts, Mark L. Smith, Tim Clark, John Dahl, with Gladys Cheng producing, signaling a strong production team.
AMC emphasizes authenticity in racing visuals and collaboration with NASCAR to satisfy fans and avoid depictions of impaired driving.
Deadline reported the project’s development began previously, with Quaid attached, highlighting ongoing industry interest ahead of the greenlight.
Thunder Road’s reveal occurred during AMC Global Media’s upfront showcase in New York, aligning the drama with a major network presentation.
On3’s reporting confirms AMC Studios and NASCAR Studios produce Thunder Road, reflecting a joint effort to bring authentic racing storytelling to streaming and linear platforms in 2027.

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