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sports21h ago
Success on and off the court: Deni 'Turbo' Avdija is launching his own ice cream brand
- Deni Avdija launches his own ice cream brand named Turbo, signaling a bold off-court move.
- Turbo will first be sold in Israel, with a later U.S. rollout planned.
- Avdija confirmed the news during a Portland Trail Blazers practice and on Instagram.
- The nickname 'Turbo' originated from a 2022–23 game celebration and a video game reference.
- Teammate Monte Morris helped shape the nickname after a post-practice one-on-one game.
- Avdija expressed continued pride in the Turbo nickname and its meaning for his brand.
- The brand already has an official TURBO Instagram presence.
- The story links Avdija’s rising NBA profile with entrepreneurial ambitions.
- Turbo’s launch plan reflects a phased market strategy, starting locally then expanding internationally.
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