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entertainment8h ago
Paramount Made Radical Changes to CBS Late Night and ‘60 Minutes.’ Will Advertisers Still Spend?
- Paramount canceled Colbert's Late Show and leased the two late-night hours to Byron Allen to secure upfront ad revenue.
- Paramount also launched a radical overhaul of '60 Minutes,' removing several correspondents and top producers.
- Three remaining '60 Minutes' correspondents—Lesley Stahl, Bill Whitaker and Jon Wertheim—will stay for the 59th season.
- Industry executives say the changes reflect the shift toward digital and sports content over traditional late-night budget.
- Paramount cited the upfront market as a driver for aligning ad sales with digital and streaming goals.
- Paramount reported significant ad revenue exposure in shows like 'The Late Show' and '60 Minutes' in recent years.
- Paramount’s ad sales chief and leadership emphasized unifying linear and digital ad strategies.
- Analysts note that TV news remains a smaller slice of overall ad budgets compared with sports and digital.
- Paramount’s upfront event featured executives presenting potential partnerships with Madison Avenue.
- Paramount’s leadership expects some advertiser pushback but signals potential long-term gains for diversification.
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