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Woman Speaks Out After Being Scammed by Ad With Deepfake of Her Doctor: 'Desperate and in Pain'
- Latest ad scams use AI deepfakes to push dubious medical treatments on social platforms.
- The ads imitate real doctors and celebrities to lure patients into buying products.
- Beth Holland, a lipedema patient, was drawn to a cream after seeing manipulated endorsements.
- The doctored footage purportedly showed the doctor and celebrities endorsing the product.
- Celebrities were used without consent and the ads were labeled as deepfakes by the report.
- Meta said it removes deepfake ads featuring celebrities and uses facial recognition tech to block them.
- Oprah Winfrey denied selling any product and said takedowns are being performed.
- The investigation highlights growing consumer risk from AI-generated medical advertising.
- The TODAY investigation underscores the need for stronger ad moderation and consumer vigilance.
- The incident involved a misleading online advertisement that used doctored footage to imply medical endorsement.
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