8legs: Dave tourjé

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Inside the Evolution of SoCal Subculture to Fine Art: JOTO PR Signs Dave Tourjé

Dave Tourjé signs with JOTO PR Disruptors to broaden his national presence, elevating his status within California's post-surf, skate, and punk art scene.
The campaign adopts JOTO PR's Anti-PR strategy to tell Tourjé's authentic story across art, culture, and lifestyle media.
Tourjé is highlighted as a founder of the California Locos art collective, underscoring his central role in local creative disruption.
The release links Tourjé's 1970s LA roots to contemporary gallery and museum stages, framing his voice as essential to understanding origins of the movement.
Karla Jo Helms credits Tourjé as the embodiment of creative disruption, reinforcing his authentic edge in the culture.
The partnership aims to elevate Tourjé's narrative on institutional and international stages using the Anti-PR approach.
Authenticity is positioned as a key currency, with Tourjé described as the gold standard of genuine work.
Tourjé is portrayed as bridging California subculture with mainstream galleries, highlighting his influence on the fine-art trajectory.
The press release frames Tourjé within Southern California's wider creative legacy, supporting a narrative of regional identity in art.
The media strategy seeks broader attention for SoCal art and culture, ensuring Tourjé's authentic story reaches institutional and international audiences.

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