#1
#1 out of 1
entertainment5h ago
Dave Grohl Headlines Second Year of DraftKings ‘Augusta After Dark’ Event at The Masters
- Dave Grohl headlined the second annual Augusta After Dark event during Masters weekend, headlining a high-profile, invite-only hospitality experience near Augusta National.
- Grohl performed largely solo with guitar, with a keyboardist assisting on a few tracks for an hour-long set in a room of about 500 attendees.
- DraftKings and Sports Illustrated co-produced the after-hours event with Venmo backing and Velocity Black involvement to create a physical brand experience.
- Shaquille O’Neal and Kevin Hart were among attendees, with Hart calling the event a really good time with a great crowd and atmosphere.
- The Masters tournament itself saw Rory McIlroy repeat as Masters champion, joining a historic list of repeat winners including Nicklaus, Faldo and Woods.
- The event followed last year’s debut headlined by Dave Matthews Band, marking a progression in the Masters-related after-hours offerings.
- The event was described as a ‘physical manifestation of the DraftKings brand,’ extending beyond screens into exclusive real-life experiences.
- DraftKings’ Dynasty Rewards program tied to the event, turning loyalty into exclusive promos and experiences.
- The event was hosted at a hospitality house near Augusta National Golf Club, described as a backstage-like experience.
Vote 0