#1
#1 out of 1
shopping1d ago
Shopping trends: planning ahead for Holiday 2026 — DataReportal – Global Digital Insights
- Shoppers are starting their holiday planning earlier in 2026 and researching more before buying.
- Value now drives decisions more than discounts, with credibility and reliability prioritized by shoppers.
- AI tools are becoming part of gift research, augmenting but not replacing traditional decisions.
- Shoppers rely less on brand names alone and increasingly compare multiple options.
- Consumers spread spending across multiple sales events, extending the shopping period.
- Shoppers increasingly seek practical or useful gifts amid economic uncertainty.
- Brand messaging must offer clear value and avoid overloading consumers with deals.
- The research journey is evolving with AI providing guidance that speeds up but does not decide for shoppers.
- Consumers expect a harmonious mix of long-term brand building and short-term performance.
- Economic signals show cautious optimism for near-term finances but continued caution overall.
Vote 0