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business1d ago
Better Business Bureau warns of fake review scam
- BBB warns about a rising fake review scam leveraging paid, misleading, and AI-generated reviews.
- Red flags include generic names, no profile history, and multiple similar reviews in a short period.
- FTC has adopted a rule prohibiting these practices, with lawsuits advancing against fake-review networks.
- The warning was reported by WBBJ in Jackson, Tennessee.
- Consumers should scrutinize reviews for authenticity before making purchases.
- BBB advises monitoring for sudden clusters of similar reviews and odd grammar.
- The scam targets online shoppers across various platforms.
- Regulators and major platforms are taking legal action against fake-review networks.
- The national advisory stresses vigilance over online feedback.
- The BBB cites ongoing lawsuits as part of the crackdown on fake reviews.
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