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business1d ago
Eckerd College senior starts a sports apparel business with a focus on affordability
- Daniel Bloomfield launches Sportifi, an affordable sports apparel brand started during his final Eckerd College year.
- Grip socks priced at $10 aim to undercut higher-priced rivals while preserving traction and control.
- Product range expanded to include men’s and women’s compression shirts and shorts alongside socks.
- Bloomfield tested ideas with teammates and collected color/material preferences via a campus survey.
- A pop-up event at Eckerd’s GO Pavilion helped generate early traction for Sportifi.
- Bloomfield earned first place in the Pitch in Paradise contest hosted by the Delta Sigma Pi fraternity.
- Mentorship came from Evan Bollier, Eckerd’s sustainability director, guiding the project.
- Funding relies on small loans and campus recycling work to sustain growth efforts.
- Bloomfield plans to continue growing Sportifi after graduation while pursuing a finance degree in Boston.
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