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sports17h ago
The five biggest sports-business storylines heading into Super Bowl LX: MoneyCall
- MoneyCall flags the NFL-Olympics crossover as a dominant pre-Super Bowl storyline, with NBC's cross-promo strategy at the center.
- Ads and pre-release teasers are shaping buzz ahead of Super Bowl Sunday, per the MoneyCall briefing.
- Trump’s absence at the event is noted alongside Bad Bunny’s return and Green Day’s pregame presence.
- Media-day hijinks and evolving creator-driven questions remain a focal point for the event’s coverage.
- Prediction markets are a new focal point, with insider trading-type questions about game-day outcomes anticipated.
- On-site reporting in the Bay Area will continue with updates from Marchand and others.
- The report notes a notable NWSL deal for Trinity Rodman, signaling growing league investment in players.
- The piece highlights a U.S. soccer league strategy shift as a market differentiator.
- UFC-PARAMount+ debut and other distribution shifts are noted as context for fan engagement.
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