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sports1d ago
She was an NFL sideline reporter. Now she helps NFL coaches find their blind spots
- Okmin shifted from reporting to coaching work, applying her blind-spot method to NFL leaders.
- Her first major project with Dan Quinn evolved into a career path in coaching development.
- Okmin now works with coaches to compile 40–50 sources for feedback over 6–8 weeks.
- The process often begins with interviews that include the coach’s spouse, then expands to a long, structured report.
- Coaching leaders cite the benefit of identifying blind spots to improve leadership and staff fit.
- The work has grown beyond one-off projects to a broader, ongoing role within NFL teams.
- Okmin emphasizes that coaches rarely see the impact of their own blind spots on leadership.
- The approach has been described as emotionally taxing but ultimately transformative for coaches.
- Okmin’s method has become a template used by coaches to improve personal and team performance.
- The department of leadership and development for teams has grown as a result of Okmin’s work.
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