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shopping1d ago
Business News: Watches And Wonders Attendance Climbs Despite Geo-Politics And Economic Challenges As Brands Make Case For Value
- Watches and Wonders 2026 in Geneva drew nearly 60,000 unique visitors, a record for the show.
- Attendance jumped to a record near 60,000 visitors, with 65 brands at Palexpo this year.
- Rolex featured the Oyster case anniversary models, including new variants and a Jubilee dial revival.
- Parmigiani Fleurier unveiled the Mysterieux chronograph with a hidden-hand mechanism.
- TAG Heuer presented the Monaco Evergraph with a new TH80-00 movement and reduced friction.
- Grand Seiko showcased the Spring Drive Ushio 300 Diver, offering world-class accuracy in a compact 40.8mm size.
- Cartier revived the Roadster model and expanded Santos with new bracelets and finishes.
- Patek Philippe marked the Nautilus 50th anniversary with restrained, slim models in precious metals.
- Sinn joined Watches and Wonders with the 544, emphasizing value in a robust steel timepiece.
- The event underscored a market shift toward value, accessibility, and consumer-focused pricing.
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