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technology10h ago
Adobe is developing ‘IP-safe’ gen AI models for the entertainment industry
- Adobe announces Firefly Foundry to deliver private, IP-safe AI models for entertainment workstreams.
- Foundry models are trained only on IP owned by clients to prevent infringement.
- Adobe says Foundry supports responsible AI adoption across production stages from pre-visualization to final edits.
- The initiative leverages existing relationships with agencies like Creative Artists Agency and United Talent Agency.
- Parsons School of Design and Whistling Woods International are helping develop AI curriculum for the field.
- Foundry aims to generate assets like audio-aware videos and 3D graphics for workflow integration.
- Adobe positions Foundry as a long-term strategy in the AI arms race due to its legacy tools.
- Firefly Foundry is aligned with a broader industry push to limit data scraping and IP risk in AI.
- The Verge report cites Sundance timing as a backdrop for the launch.
- Adobe seeks to integrate Foundry with Premiere for production workflows.
- The article includes a correction note on Elsakr’s name, reflecting precision in reporting.
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