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sports6h ago
Hoosier hysteria creates business boost for some in southern Indiana
- Local businesses in New Albany report a January sales boost tied to IU’s national championship hype.
- Mercantile New Albany blends IU gear with local designs to attract fans.
- Floyd County Brewing prepares for a big Monday watch party as hype grows.
- Sweet Stuff Bakery is offering IU-themed desserts as part of the excitement.
- Local school officials announce a two-hour delay after the game to support fundraising efforts.
- Riley Children’s Hospital fundraiser near $4,000 raised so far.
- Several local businesses plan late openings to accommodate fans watching the game.
- Community venues expect postgame parades or celebrations if IU wins.
- The nationwide Hoosiers hype is translating into local energy and optimism.
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