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crime11h ago
Take9: Count Before You Click • Ads of the World™ | Part of The Clio Network
- Take9 launched a nine-second pause campaign, Count Before You Click, to curb online fraud.
- The Count guides viewers to pause before clicking to spot red flags in content.
- Campaign partners include Craig Newmark, Aspen Digital, and Bully Pulpit International.
- The initiative targets Millennials and Gen X as key audiences for online safety.
- The campaign draws on FTC fraud data showing billions in losses to justify the pause.
- Pause9.org, part of the campaign, offers further tips on online safety.
- The production includes JHF Productions and a team of experts for authenticity.
- Media reach planned across linear TV, streaming, and social platforms.
- The campaign aligns with education and safety objectives for online behavior.
- Take9 and partners emphasize practical, memorable safeguards against scams.
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