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business20h ago
Costco is selling wild amounts of protein as whey shortages loom
- Costco is expanding its protein selection as whey shortages tighten the market and prices rise.
- Costco CFO Gary Millerchip says members want value and quality, driving the protein push.
- Kirkland Signature launched an ultra-filtered protein milk that executives say has taken off strongly.
- Industry analyst Spins notes protein costs typically appear in shelf prices 12 to 18 months after changes.
- US whey protein concentrate prices are rising due to high demand and tight inventories.
- Shoppers are seeing protein in more Costco products and displays near cash registers.
- The story notes GLP-1 drugs influence demand for nutrients like magnesium and fiber.
- The USDA reports whey prices are rising as inventories remain tight.
- Smaller brands may struggle to secure enough powder to compete with giants like Starbucks and Mars.
- Costco members may not see price changes from higher protein costs immediately.
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