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Kentucky is Lowering Prices on Concessions — Including Beer — at On-Campus Venues
- UK unveils a new Compass Group partnership to lower concession prices at on-campus venues, aiming for broader affordability.
- Concessions will target a $5 price point for popular items at UK games.
- Coach Will Stein supports cheaper concessions to boost fan experience this fall.
- The partnership emphasizes quality with signature dishes and local restaurant involvement.
- Kentucky football souvenir cups are expected to return under the new plan.
- The initiative aims to make attending games more affordable for families.
- The plan includes extending access to local dining options at game venues.
- The article notes the strategy covers both football and volleyball venues on campus.
- Seasonal context includes upcoming UK Athletics coverage and related enhancements.
- The changes come as part of UK Athletics' broader pricing and service strategy.
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