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entertainment15h ago
Versant Digital Chief Will McIntosh On Life After Comcast
- McIntosh says Versant targets rapid growth in digital and non-linear revenue across Fandango and Rotten Tomatoes.
- Indy Cinema Group is being rebranded to Fandango1 to streamline cinema partnerships.
- Versant plans deeper cross-portfolio integrations, including a single account across Fandango and Rotten Tomatoes.
- Fan Club loyalty program aims to reward cross-portfolio activity for value across Versant brands.
- McIntosh anticipates more acquisitions as a core growth lever for Versant.
- Versant positions itself as a partner to cinemas with enhanced ticketing and point-of-sale tech.
- Versant intends to expand into free ad-supported streaming while keeping theatrical focus.
- Versant will push cinema-friendly strategies at CinemaCon to showcase Indy acquisition value.
- McIntosh emphasizes a theater-first approach alongside expanding digital options.
- Versant aims to combine data from multiple properties to offer cinema partners deeper insights.
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