8legs: Columbus, ohio, united states

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Mental Health Is This Compassionate CEO’s Greatest Business Strategy

The Shipyard’s leadership embeds mental health benefits like free counseling and expanded leave as core business strategy.
Milenthal’s push stems from a personal loss, turning grief into a corporate mandate for mental health.
The leadership shift helps build trust and reduces stigma, making talking about mental health safer for employees.
Mental health initiatives became the company’s top non-financial driver for employee retention.
The Shipyard partnered with Ohio State University on a $20 million longitudinal study on resilience and mental illness.
The agency used marketing power to support the 988 Suicide & Crisis Lifeline nationwide.
Milenthal believes meaningful change in mental health care will span generations, not just years.
The interview highlights how compassionate leadership can be a durable competitive advantage in creative fields.
The piece frames leadership as tending the ‘garden you can reach,’ focusing on immediate teams and culture.

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