8legs: Clara rodriguez

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#1 out of 2

A four-minute track was created to influence how Chancellor rum tastes when listened to during tasting.
Oxford professor Charles Spence helped craft the soundtrack using cross-modal research on how sound affects flavour perception.
The track translates the rum’s tasting notes into sound to enhance perceived sweetness and richness.
The project taps into ‘sonic seasoning,’ a field showing how audio frequencies can influence taste.
Clara Rodriguez collaborated on the track, blending Venezuelan musical heritage with luxury branding for the Chancellor rum.
The composition aims to connect Venezuelan origins with the rum’s storytelling through music.
Diplomático Chancellor’s global brand team supports the project as a fusion of craftsmanship and culture.
The music uses piano, cuatro and maracas to evoke tasting notes and sensory context.
The project was launched to celebrate a limited edition Diplom tico Chancellor rum.
The piece is titled ‘The Chancellor's Treasured Notes’ and integrates Venezuelan cultural motifs.
The science cited includes cross-modal perception studies linking audio to taste perception.

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#2 out of 2

Oxford professor Charles Spence and Venezuelan composer Clara Rodríguez create a four-minute track to enhance Diplomático Chancellor rum flavor using sonic seasoning research.
The piece translates the rum’s tasting notes into sound, aiming to make the rum feel sweeter, warmer, and more expressive.
The four-minute track, titled ‘The Chancellor’s Treasured Notes,’ uses specific musical techniques to accentuate the nose, taste, and finish of the Chancellor rum.
The collaboration highlights Venezuela’s cultural heritage through instruments like the cuatro and maracas, linking sound to national roots.
Diplomático CEO Elena Petrov notes the Chancellor’s craftsmanship and Venezuelan soul behind the project.
The track is available on YouTube, linking listening experience with tasting notes.
Cross-modal research shows sounds can prime taste perception, a concept driving the project’s approach.
The piece aligns with Diplomático’s limited-edition Chancellor launch, celebrating heritage and flavor.
The composition blends classical Venezuelan influences with modern sonic research to craft a sensory narrative.
Researchers describe sonic elements as matching the rum’s tasting notes with audio textures.

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