8legs: City of santa monica

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Santa Monica’s plan to bring dead mall back to life includes turning promenade into a mini Bourbon Street

City officials outlined a $3 million plan to revitalize the Third Street Promenade with incentives for restaurants and tenant improvements.
An expanded outdoor Entertainment Zone and relaxed outdoor dining rules are on the agenda to lure shoppers back.
The plan includes lifting restrictions on music, arcade games, and a major September music festival to draw crowds.
Officials seek street improvements and a police presence on the mall ground floor to support operations.
A September festival is expected to attract up to 35,000 attendees in an effort to revive shopper interest.
City officials cite homelessness as a factor in the promenade’s decline and outline broader improvements in the downtown core.
The plan targets several downtown areas beyond the promenade, including Santa Monica Place, Main Street, and Montana Avenue.
Vacant storefronts and changing shopping habits have challenged the outdoor mall since its heyday.
A long-planned expansion calls for event-based authority extended to the Santa Monica Pier and key downtown streets.
Officials emphasized ongoing collaboration and data-backed refinements to attract businesses and visitors.

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