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entertainment17h ago
‘The Devil Wears Prada 2’ Food and Drink Collabs? Groundbreaking
- The Devil Wears Prada 2 premieres with a broad set of brand collabs at cinemas and venues nationwide.
- AMC Theatres sells a handbag popcorn bucket and offers a preorder option ahead of summer release.
- Coca-Cola debuts limited-edition Diet Coke cans and a Runway-themed ad set in the film’s workplace.
- Grey Goose creates five cocktails inspired by the film, including The Scarlet Step and The Cerulean Goose.
- Hyatt Regency Times Square runs a limited grilled cheese menu to celebrate the premiere.
- M&M’s All Cerulean pack launches to honor the film’s cerulean blue theme.
- Smartwater issues cerulean bottles with a digital challenge and prizes.
- Regal Cinemas joins the partnership by selling a popcorn purse with perks at select locations.
- M&M’s and Smartwater promotions tie directly to the cerulean branding for the film.
- The collaboration aims to capitalize on the film’s premiere with exclusive food and beverage promos.
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