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business1d ago
This Indie Sunglasses Brand Doesn't Care What Shape Your Face Is
- Akila positions itself between luxury and value, offering eyewear priced above entry level yet below high-end luxury, aiming for accessible quality.
- Founder Chris Mart argues proportions matter more than face-shape charts when selecting frames.
- Akila labels products by width to reflect fit rather than by predefined shapes.
- Mart emphasizes durable construction, preferring real hinges over glued faux rivets.
- Akila uses small-batch production and natural acetate for deeper color and character over time.
- Mart views eyewear as a tool that can quietly suit or dramatically shift a look.
- Akila’s approach contrasts with runway-driven luxury branding and mass-market price targets.
- Mart frames design as governed by material constraints and practicalities, not decorative rules.
- Akila’s brand philosophy centers on balance, comfort, and timeless quality.
- The piece notes Akila’s appeal lies in accessible pricing without compromising craftsmanship.
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