8legs: Chinese new year

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world1h ago

The Chinese zodiac is a 12-year cycle linking birth years to animals and personality ideas.
Tradition places animals in a fixed order from Rat to Pig, tied to yearly cycles and fate beliefs.
The cycle is deeply rooted in Chinese history, codified by the 550s CE and used in folk tradition.
Other calendar systems like the Twenty-Eight Mansions and Stems-and-Branches exist alongside the zodiac.
In modern culture, a person’s zodiac year is tied to beliefs about luck and destiny in daily life.
The zodiac’s influence persists beyond China, with Korea using sheep and Vietnam replacing the ox with a water buffalo.
The zodiac shapes everything from naming to matchmaking and even hiring decisions in some regions.
The upcoming Year of the Horse (2026) is linked to responsibility and opportunity in the zodiac.
Historical theories suggest Jupiter’s motion may have inspired the cycle, per scholars cited.
The zodiac remains a popular folk tradition, influencing beliefs and cultural practices today.

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world23h ago

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Luxury brands are tapping into the Year of the Horse to refresh their Chinese market storytelling in 2026.
Campaigns emphasize cultural resonance and restraint over loud seasonal marketing, says experts.
Hermès and Ralph Lauren are cited as having deep, authentic ties to equestrian heritage in China.
The North Face and Byredo highlight movement and heritage as narrative anchors for CNY campaigns.
Loewe partners with Shanghai Animation Film Studio to reinterpret a Chinese fable for modern luxury.
Celine uses an evergreen tree adorned with scarves to evoke traditional folk culture.
Industry analysts say campaigns should balance tradition with modernity to win Chinese spend during CNY.
Some campaigns aim for continuity of brand language rather than overt seasonal advertising.
Mintel data suggests 2026 CNY consumption leans toward practical, culturally resonant purchases.
The Year of the Horse is seen as a long-term storytelling opportunity, not just a festival season.

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world14h ago

2026 Chinese New Year falls on February 17 and lasts 15 days, ending with the Lantern Festival.
The Fire Horse combines the Horse with the Fire element, amplifying energy and independence.
People born under Fire Horse are described as adventurous and quick-witted but can be impulsive.
The 60-year cycle links the Horse with elements, shaping the year's character and potential changes.
Experts say the Fire Horse year could bring courage and personal reinvention for individuals.
Societies may see technical advancement and decisive shifts during 2026.
The Sun notes the Fire Horse carries a powerful, sometimes volatile reputation in tradition.
The Sun lists common celebrations such as family reunions, traditional foods, and fireworks.
The article ties last Fire Horse year to England’s 1966 World Cup win.
The zodiac cycle includes 12 animals and a five-element sequence that creates the 60-year cycle.

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