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Sainsbury's Nectar loyalty programme teams with theme parks attractions giant Merlin Entertainments — Retail Technology Innovation Hub

Nectar members can now spend points on entry to more than 20 Merlin attractions across the UK.
The offer includes major venues like LEGOLAND Windsor, Alton Towers, and Thorpe Park.
Nectar points can be doubled in value when redeemed for Merlin tickets.
Executives say the partnership makes points count toward affordable days out for families.
Nectar360’s Managing Director emphasizes a faster, more intuitive redemption experience with Merlin.
Merlin’s Growth Officer says the partnership improves access to days out for UK families.
The agreement was highlighted alongside RTIH’s 2026 Innovation Awards.
The article notes previous RTIH winners and a recognition ceremony in London.
The article references Sainsbury's technology, marketing, and data leadership in the Nectar program.
The news situates the partnership within a wider trend of loyalty program innovation.

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