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sports1d ago
Cheltenham racegoers set to sink 400k pints of Guinness at festival
- Cheltenham Festival cuts Guinness price to £7.50, reviving a former rate and aiming to boost value for attendees.
- Festival bosses will open 50 bars to serve up to 240,000 fans, with trackside drinking allowed for the first time.
- Event organizers describe the price cut as delivering better value and addressing attendee concerns over costs.
- Diageo signaled price rises elsewhere, illustrating broader industry cost pressures ahead of the festival.
- Cheltenham officials anticipate a record crowd, driven by new entertainment elements and value-focused pricing.
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