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business1d ago
Southwest CEO calls airport lounges 'huge' benefit for customers as carrier explores expansion: report
- Southwest is exploring a network of in-airport lounges in partnership with Chase to expand premium offerings.
- "I think lounges would be a huge, next benefit for our customers," Southwest Airlines CEO Bob Jordan told CNBC.
- Southwest has secured approval for a lounge at Daniel K. Inouye International Airport in Honolulu as part of its lounge plans.
- Jordan noted the lounge move aims to meet customer needs and boost loyalty revenue.
- CNBC reported the lounge initiative is part of broader premium strategy, with potential lounge access influencing loyalty.
- Southwest could offer lounge access tied to a premium credit card, expanding loyalty-driven revenue.
- Southwest did not immediately comment on the lounge plans when approached by Fox Business.
- The lounge initiative aligns with airport lounge trends cited by JetBlue and others expanding access.
- The move signals Southwest's intent to maintain relevance as the largest domestic carrier by enhancing experiences.
- The lounge project follows earlier steps, including FAA cockpit safety tech in Southwest's 737 fleet.
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