#1 out of 16
shopping1h ago
Research: Savvier Consumers Are Already Back-to-School Shopping and Using AI to Win on Value
- Minty finds four in ten consumers are already shopping for back-to-school, with most starting before July.
- AI is becoming a default starting point for BTS shoppers, with 77% intending to use AI to shop.
- Shoppers expect AI to drive discovery and personalized recommendations based on their behavior.
- Value and price are top reasons BTS shoppers turn to AI for guidance.
- 77% say they would use a cashback or savings app in the future during AI-assisted searches.
- Agentic commerce is emerging as AI tools increasingly make autonomous purchase decisions.
- Minty positions as a leading AI shopping companion influencing budget-conscious shoppers.
- Shoppers plan to complete most BTS purchases online and on mobile.
- The study frames BTS as a long-running digital spending marathon across categories.
- Minty's research highlights a shift from short-term spening to long-term budgeting strategies.
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