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celebrities1d ago
Cat Deeley swipes at Jeff Brazier for 'swanning around' amid ITV cuts
- Cat Deeley and Ben Shephard commented on Jeff Brazier's Gran Canaria appearance, calling his sun-soaked trip 'offensive' and 'swanning around' amid ITV changes.
- Brazier appeared via live link from Gran Canaria to promote ITV's new competition with a £90,000 prize and trip to Gran Canaria.
- The remarks come as ITV's daytime schedule faces cuts and studio changes, including This Morning's move and new Covent Garden studio.
- The article notes viewer backlash to the new ITV daytime lineup and studio aesthetics on X (formerly Twitter).
- The piece references broader ITV daytime cuts affecting Good Morning Britain, Lorraine, and Loose Women.
- The article lists social media criticisms labeling the new studio as 'cheap' and 'tacky'.
- The piece mentions This Morning's extended and shortened runtimes as part of the daytime shake-up.
- The story ties Brazier's promotion to ITV's broader daytime strategy and set changes in central London.
- The piece characterizes Brazier as a familiar on-location promoter for ITV's competition segments.
- The article situates the exchange within a culture of social media reaction to TV industry changes.
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