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business1d ago
ITV CEO “Actively Engaged” In Sale Talks for Media Assets to Sky
- ITV is in active discussions with Sky about a potential mega-deal affecting its media and entertainment business.
- McCall said the term shedding is a 'bad word' and that talks are ongoing with Sky.
- The FIFA World Cup is a key opportunity for ITV to expand engagement with fans beyond traditional TV and streaming.
- McCall praised ITV Studios and the M&E unit for being highly cash-generative.
- ITV has optimized its operations to bolster linear TV amid industry disruption.
- There was no direct request for updates on the ITV deal during Sky's Enders event appearance.
- The Enders conference featured Sky leadership, but did not resolve ITV deal questions.
- ITV CEO noted strong cash generation from ITV Studios and the M&E unit as a positive signal for investors.
- McCall emphasized ongoing engagement with Sky while discussing World Cup opportunities for engagement innovations.
- The World Cup-focused fan app and expanded programming are cited as new ways to engage audiences.
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